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Rolex Day-Date

Always made in exclusively in precious metal and in production since 1954, the Day-Date was the world’s first wristwatch to display the day and date in full. Since then it’s been worn by presidents, actors and the worlds most influential people.

The Crown’s flagship model for over 60 years is still going from strength to strength with 2015 seeing the launch of a new 40mm version with the innovative 3255 calibre. A hugely successful Day-Date themed auction in May 2015, where prices averaged a staggering $110,000 has certainly upped the ante!

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