Our Rolex Day-Date Watches

In production since 1954, the Day-Date was the world’s first wristwatch to display the day and date in full, since then it’s been worn by presidents, actors, and, according to Rolex’s advertising, oil rig fire-fighters. The Crown’s flagship model for over 60 years is still going from strength to strength with 2015 seeing the launch of a new 40mm version with the innovative 3255 calibre. A hugely successful Day-Date themed auction in May 2015, where prices averaged a staggering $110,000 has certainly upped the ante!