This is what a brand new steel Daytona (with Zenith El Primero movement) looked like in 1999.

Retailed in the US in 1999, not only is this steel Rolex Daytona completely brand new with hologram case back and all factory stickers attached, but this U serial is also one of the last automatic Cosmograph ref. 16520's to feature tritium hands & batons. 

The American Rolex Certificate confirms the white dial, and its precise date of sale as the 11th July 1999. Kept in its Rolex box its entire life, so much so that the inner cushion bears a perfectly detailed imprint of the watch. This incredible find has never been worn and remains as new as when it was first retailed.

Complete with its inner/outer Rolex box, swing tag, Daytona instruction booklet, Rolex certificate & wallet, Calendar card and bezel protector.