Co-branded Rolex's are extremely rare and generate huge interest and premiums world-wide. This example where two of the worlds most iconic brands come together on one dial is exceptionally rare. Originally commissioned by Coca-Cola in 1961 as a reward for the most loyal of long serving employees, this 14ct yellow gold Oyster Perpetual is in fantastic condition and proudly displays an exquisitely hand engraved caseback detailing the exact date of presentation and name of recipient. Sporting a crisp 'hour mark' bezel and champagne dial with gold dauphine hands and markers, this classic gentleman's dress watch is fitted to a brown calf strap with Rolex coronet pin buckle. At this price, it is a far more attractive purchase than putting in 25 years hard work with Coca Cola. 'Sal' Eaton, we salute you!